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Futura – Visual identity for the Centre for Contemporary Art Futura, 2013–2020
The project of the “Alphabet of Futura” started in October 2013 and it grew into a collection of more than 40 posters and many accompanying materials. Without traditional institutional items, like the logo, font or a specific layout we take each exhibition as a new chance to redefine Futura’s evolving identity.
Creative Direction, Graphic Identity, Editorial Design, CGI
“What would Gerstner do with the zBrush?”
The project stylistically and formally ponders on the legacy of the Swiss modernism and its relation to the contemporary digital tools and labour.
Some of the Futura project posters exhibited at the Weltformat, International Design Festival, Lucerne, 2018

In 2016, the project was added to the collection of the Museum of Applied Arts in Prague. In the same year, it was awarded one of the main prizes at the International Biennale of Graphic Design in Brno. In 2018 the book project that will map the process of creating the Futura identity was awarded financial support by the Ministry of Culture of the Czech Republic. This project is currently in the works.

Selected press

More projects

Atomic I. – Artists monography
Ypek – New Dictionary for Old Ideas

Michal Landa is a designer with a specialisation in building brand identities. His practice is based on conceptual, typographic and engineering research.

After graduation from the studio of Graphic Design and New Media at UMPRUM, Michal was awarded the TonLab design residency and co-fouded the graphic design studio Parallel Practice. The studio focused on cultural projects, mainly on creating a visual identity for the Centre for Contemporary Art Futura. The project spanned over 6 years (2013–2019), involved more than 60 exhibitions and represented the gallery during an unprecedented stretch of activity under the direction of curator Michal Novotný.

The work of Parallel Practice has been exhibited internationally at The Biennale of Graphic Design in Chaumont (2019), Weltformat Graphic Design Festival in Lucern (2018), Graphic Design Festival Scotland (2017) and the Int’l Biennale of Graphic Design in Brno (2014, 2016). The studio’s project of Alphabet of Futura is presented as part of the public collections of UPM – Museum of Applied Arts, Prague. Parallel Practice was awarded The Most Beautiful Czech Book in 2014 and an award at 26th International Biennale of Graphic Design in Brno (2016).

In 2020 Michal Landa co-founded Adjacent Possible. A group research project and design practice focused on typography for the virtual space. The output is currently in the works and will be presented here in the future.

Contact:

michal@adjacentpossible.space

+447730449696

Links:

Michal Landa IG

Parallel Practice

Adjacent Possible

Collaborators:

Jan Brož, Jakub Samek, Richard Wilde & Jaromír Skácel (Mutanta), Jan Horčík & Filip Matejíček (Heavyweight), Robert Jansa & Petr Bosák (20YY Designer), Jan Matoušek (Magio), Jan Novák (jannovak.net), Filip Kraus, Martin Groch, Anežka Minaříková, Michal Novotný, Jiří Maha, Vendula Knopová, Dan Vojtíšek

Commercial clients:

Adobe (US), Avast (CZ), Droga 5 (UK), Wieden+Kennedy (UK), Mother (UK), Euro (CZ), Seat (ES), Skoda (CZ), Umprum (CZ), Leagas Delaney (CZ), Wired (US)

Press:

Ligature, Ch

Poster tribune, Ch

Its nice that, UK 1, 2, 3

Slanted, DE

Etapes, FR

© 2013–2020 Michal Landa, Parallel Practice, Adjacent Possible. All rights reserved, including the right of reproduction in whole or in part in any form.